Award-winning reflection of black masculinity

Shea Moisture Men wanted to develop a unique campaign to celebrate how Black men show up in friendship and partnership. Without a solid brand identity to build on, our team was tasked with unearthing their brand perspective as well as developing a fresh brand awareness campaign. I led strategy in for this award-winning social media series and go-to-market strategy, resulting in over 150K views on social media, media placements in AdAge, and a Webby Award for Best Corporate Social Responsibility (Branded) video.